PROJECT DETAILS
KEKS Pay Mobile App
€161,000,000+ turnover
€5 million sent every day
477,000+ users
Top rated finance app in Croatia
What Does It Do?
It streamlines daily payments — from splitting bills and sending money to paying utilities, parking, tolls, and even setting money aside.
Send Money
Send or receive money
Split Bills
Split bills with your friends
Top Up GSM
Add your mobile credits fast
Save Money
Put your money in the piggy bank
Loan Cash
Quick access to cash loans
Car Insurence
Quick access to cash loans
Gifts
Send or receive money for gifts
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Playful Illustrations
The illustrations in KEKS Pay bring everyday payments closer to users by turning financial actions into clear, relatable visuals. Each icon and 3D element reflects a category that matters in daily life — from saving and gaming to food, travel, and shopping.
By combining playful style with recognizable symbols, the app creates an engaging and intuitive environment that helps users instantly understand where their money goes.
Relatable Categories
Each illustration represents a familiar aspect of life — such as paying bills, covering parking, splitting costs with friends, topping up a phone credit, paying tolls, and much more
Playful and Approachable
A friendly, colorful style lowers the barrier of entry, transforming payments from something serious into something engaging.
Immediate Recognition
Clear symbols ensure users quickly identify categories at a glance, without the need for text-heavy explanations.
Consistency Across the App
A unified illustration style ties together different sections of the app, reinforcing clarity and brand identity.
Innovative
Transitions
Inspired by the visual language of KEKS Pay, the cards were deliberately crafted to resemble credit cards — both in proportions and finish — immediately evoking the product’s core purpose and industry context. The smooth, reflective coating mirrors the sleek UI aesthetic of the KEKS brand, while the embossed details reference the tangible world of payments, bridging digital design and physical touch.
Junior Debit Card
Designed to resonate with a younger audience, Junior card features playful, hand-drawn illustrations inspired by everyday hobbies — music, skating, photography — all rendered in KEKS’ signature color palette of cool blues and fresh greens. The dynamic composition and lively pattern create a sense of motion and individuality, reflecting how the next generation experiences payments: simple, digital, and fun.
The Beginning
Our journey started with countless brainstorming sessions, sticky notes, and design iterations all driven by the idea of making everyday payments simple and human. From the first sketches to functional prototypes, every step was shaped by collaboration between design, development, and business teams. What began as an idea soon grew into one of the most beloved fintech apps in the region.
Further Progress
As the app started taking shape, our focus shifted toward refining details, improving performance, and listening closely to user feedback. The team worked side by side designers, developers, and product leads to ensure every update made the experience smoother and more intuitive. Continuous development remains at the heart of our process, driving KEKS Pay forward every single day.
The Launching
The official launch of KEKS Pay marked a major milestone — celebrated with a gala evening filled with media representatives, influencers, and partners from across the region. The event showcased not only the product, but also the people and passion behind it. It was a night that highlighted creativity, teamwork, and the excitement of introducing something truly new to the fintech scene.
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Croatia, EU